Blueshore Financial

BlueShore Financial is a local boutique-style bank that offers personal and business banking services, wealth management, insurance, and commercial lending solutions. Positioning themselves as a premium full-service financial institution for Vancouver’s affluent market.

BlueShore Financial was looking to evolve their branding through a year-long marketing campaign.

Wealth means something different to everyone - it could be family, health, travel, hobbies, passion, or even your home. this multi-channel marketing campaign invited BlueShore to engage their clients by asking them, "What’s your idea of wealth?"